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Structure and exit awards

You can opt to study for the full MSc (180 credits), a PgDip (120 credits) or a PgCert (60 credits). All students initially enrol on the MSc.

You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award. Contact Ann Turner for more information on single module study.

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Teaching, learning and assessment

Our teaching enables you to produce a portfolio of material suitable for satisfying existing or impressing future employers. You will work in groups during workshops to develop and test your knowledge, and work on an individual basis to produce assessments that will include campaign strategies, case studies, a variety of short films, podcasts, social media content and written communication. Your MSc culminates in a capstone project for a client or an organisation of your choice. We are particularly proud of our strong links with industry giving students an opportunity to develop creative solutions to real-world challenges.Ìý

You will utilise our on-campus film and video editing suites, podcasting studio and Mac labs for graphic design work. You will have access to relevant software such as the Adobe Creative Cloud suite, which can be installed on your PC/Mac for the length of the course. Ìý

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Teaching hours and attendance

We teach most of our modules in two-hour blocks so that we can facilitate practical and group activities as well as more formal lectures. We find that students enjoy this approach, and lecturers can be more creative and involved in the learning experience.
We timetable teaching of core modules on Thursdays and Fridays to support people who are working or with caring responsibilities. Your specific timetable will depend on whether you study full-time or part-time.

Each 15-credit module will typically involve between 18 and 20 hours of classes spread across 10 teaching weeks of the trimester and then 3-4 weeks to complete summative assessments. The taught trimesters run from September to December, mid-January to late-April and May to August. As it is an intensive course, we advise people working full-time to study with us part-time.

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Class sizes

Class sizes will normally be between 10-30 students. Some modules are delivered only to students on the MSc Digital Media and Content Creation degree and others are shared with our other master’s degrees.

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Teaching staff

You can read more about the teaching staff on this course at the bottom of this page. Please note that teaching staff is subject to change.

You will complete the following modules:

• Strategic Communication  (15 credits): You will develop a critical understanding of the role of strategic communication within wider contexts, including business, organisations, agencies, campaign groups and NGOs. You will take a critical perspective on ethics, social responsibility, social justice, the role of AI in public relations and explore how strategic communication can impact society. Theory is applied to produce a creative communication strategy in response to a client brief.
• Video Creation (15 credits): Visual storytelling has become more important than ever. The success of our campaigning, PR and marketing, and much of our digital entertainment relies on us as sense-givers – framing the story in a way that informs, persuades, or entertains audiences. In this module, you will explore and practice filmmaking and editing techniques to help you develop high-quality, persuasive, and informative projects. The module focuses on factual media content, with students investigating and reporting on hard and soft news, as well as documentary and unscripted programmes.
• Digital Storytelling (15 credits): You will produce a range of professional digital content, written and visual, to help organisations achieve strategic communication goals. You will develop a critical understanding of storytelling on different platforms to reach a range of stakeholders through long and short-form content.
• Podcasting (15 credits): You will develop story ideas and create podcasts as a strategic communication tool, exploring how storytelling and audience engagement can shape perceptions, build trust and strengthen relationships. The module examines how podcasts are planned, created, edited and distributed to support communication objectives for clients and organisations across a range of professional contexts.
• AI and Communications (15 credits): Bridging theory and practice, this module examines the opportunities and challenges that artificial intelligence presents for communication. Students critically assess the ethical, social, and professional implications of AI and put their learning into practice by developing and evaluating AI-informed communication strategies, content, and workflows.
• Digital Marketing Practice (15 credits): This practice-based module explores the planning, delivery and evaluation of digital marketing campaigns. Students build skills in content and social media marketing, digital advertising, search optimisation and analytics, and consider the ethical and legal responsibilities of digital marketers.
• Digital Graphic Design (15 credits): You will gain a crucial understanding of the core principles of manipulating type and image to communicate anything to anyone visually. You will use a range of design techniques including lateral thinking and other forms of design thinking when creating digital content. You will develop a critical understanding of visual hierarchy and the effective use of type and imagery across different platforms to improve communication with target audiences.
• Workplace Research: Methods and Practice (15 credits):ÌýThis module focuses on conducting research in communications, PR, and media workplaces, using methods such as surveys, focus groups, interviews, and content and audience analysis. In addition to qualitative and quantitative methodologies, the module covers topics such as research design for the workplace, data collection and management, and research quality and ethics.
• Master’s Communication Project (60 credits): For an MSc, you will also complete this final capstone module by undertaking a project for a client or organisation, such as a corporate or campaigning video, a series of podcasts, or implementing a social media strategy.

Who are DMI?

DMI are an internationally recognised network of over 250,000 members working in every major city across the globe.

¶¶ÒõÊÓƵ has chosen to partner with DMI in delivering this course as DMI accreditation is recognised by a Global Industry Advisory Council containing international organisations in Europe, North America and Asia. The DMI accreditation shows employers that your degree and learnt skills/knowledge are up to date with the latest findings in marketing and that you have received a high quality multi-disciplined degree.

What does accreditation mean for me as a student on this course?

1. Membership

With DMI accreditation, all students on this course will be given a membership account with the DMI. Students can login to the DMI website at their leisure and can access a wealth of information to assist with their studies, keep up-to-date, discover what is happening in digital marketing today – all of which is sure to help with your future employability.

As a member, you will be able to:

• access to an extensive database of marketing research resources such as articles, videos, eBooks, toolkits, specialised courses and lessons;
• view a back library of podcasts as well as view new biweekly podcasts from industry experts, which will help you sharpen your views and mindset;
• view monthly webinars delivered by guest speakers including some of the leading experts in digital marketing;
• access a glossary of industry terms which will ensure you understand what is meant by the terminology, acronyms and phrases used every day in the digital marketing industry
• access the DMI job’s board which will help you easily find current vacancies in the industry.

2. Qualification

As a student on the MSc Digital Campaigning and Content Creation you will study the core module ‘Digital Marketing Practice’, which the DMI has specifically accredited. On completion of your degree, which requires that you successfully pass this module, you will obtain a CDMA (Certified Digital Marketing Associate) accreditation from the DMI.

Can you think of an industry sector that hasn’t had its communications practices affected by the boom in digital content? So with this master’s under your belt your career options are rich and broad. You will be well-prepared to work as a staff member or freelance content creator in international marketing, public relations, media production agencies or campaigning organisations including NGOs and charities. We also support entrepreneurial graduates to set up their own businesses. Over the past decade and beyond, we have supported a range of graduate start-up media production businesses through our Start up Studio (including access to the 'Bright Red Triangle' package of enterprise support).The MSc is also benchmarked against career progression requirements.

Entry requirements

A UK honours degree. 

Students without an honours degree may be admitted to the course if they have other relevant qualifications and appropriate work experience.

International students: You will be required to provide evidence of English language competence at no less than IELTS 6.5 and no individual component score below 6.0.

Other information

Students are required to pay for any additional expenses that may occur whilst undertaking client work in the final capstone module (eg travel or accommodation).

Disability/health conditions

If you have a disability, long-term physical or mental health condition, or learning disability, it should not stand in the way of your studying at ¶¶ÒõÊÓƵ. However, if you are not sure whether your disability might be a barrier in your studies or in relation to the professional standards, please contact the disability service who will be able to have a conversation with you about reasonable adjustments and support available to you.

Applying for this course

For more information on applying, or to apply for this course, please follow the links in the 'Start your application' box at the top right of this page.

Application deadline

Home students: End of August for September 2027 start and December for January 2028 start.

International students: International application for a September 2027 start is now closed. International applications for a January 2028 start will close at the end of November.

Contact Ann Turner (Programme Leader) or contact Admissions

• The delivery of this course is subject to the terms and conditions set out in our 2027/28 Entry - Terms and Conditions (Postgraduate).
• The information on this page is correct at the time of posting (October 2026) but is subject to change following full re-validation. In the event that modules change, ¶¶ÒõÊÓƵ will seek to use reasonable endeavours to ensure that there is no detrimental impact on students. Please keep an eye on this page for updates.